Where to Buy the New Toblerone Biscoff in the UK
- There is no Toblerone Biscoff bar. The collaboration is a 180g box of diamond-shaped truffles — Biscoff spread inside a milk chocolate shell, with pieces of Toblerone nougat. If you are searching for a bar you will not find one.
- It is on sale now, not at Christmas. Morrisons, Sainsbury’s and Ocado all had it listed and buyable when we checked on 9 August. Mondelez separately folded it into its Christmas 2026 range in August, which is a message to retailers, not a release date.
- Nobody charges the recommended price. Mondelez’s rsp is £6.77; the shelf prices we found were £6.50 at Morrisons and £6.75 at Sainsbury’s and Ocado.
- The easiest mistake is buying the wrong box. Plain Toblerone Truffles come in a near-identical gifting box — Waitrose lists that one and not the Biscoff. Check the word Biscoff is on the front.
- It contains wheat, so it is not gluten-free, and the declared allergens are wheat, almonds, eggs, soya and milk.
The first thing to know is that it is not a bar. Search for “Toblerone Biscoff chocolate” and you will picture a triangular block with biscuit in it. That product does not exist.
What Toblerone and Lotus Biscoff actually made together is a 180g box of diamond-shaped truffles, and it has been quietly on UK shelves since the early summer.
What exactly is the new Toblerone Biscoff?
A boxed praline, not a block of chocolate.
The pack front reads Lotus Biscoff / TOBLERONE / DIAMOND TRUFFLES / 180 g. Inside are diamond-shaped milk chocolate shells filled with Biscoff spread, with pieces of Toblerone’s honey-and-almond nougat through them.
The most precise description is the legal one, which every retailer prints identically:
“Milk chocolate with caramelised biscuit filling (31 %) and with honey and almond nougat pieces (3 %).”
That 31% is the useful number. Nearly a third of the product by weight is the Biscoff filling, which is why it reads as a Biscoff product carrying Toblerone’s shape rather than the other way round.
One naming warning before you go shopping: there is no single official name. Mondelez and the trade press call it Toblerone Biscoff Diamond Truffles. Morrisons calls it Toblerone Biscoff Truffles 180g. Sainsbury’s calls it Toblerone 180g Biscoff Chocolate Pralines. Ocado calls it a Chocolate Gifting Box. They are the same thing.
Where can I buy it in the UK?
Three of the big grocers had it listed and buyable when we checked.
| Retailer | Price | Per kilo |
|---|---|---|
| Morrisons | £6.50 | £36.11 |
| Sainsbury’s | £6.75 | £37.50 |
| Ocado | £6.75 | £37.50 |
Checked on 9 August 2026. These are online prices with no delivery postcode set, and a supermarket price can change without notice.
Two further notes on availability, because “where to buy” answers are only as good as their caveats:
- Asda lists the product at £6.00 but showed it as unavailable, so the price is printed against something you cannot currently put in a basket.
- Tesco, Iceland and the Co-op could not be checked — all three blocked us. That is not the same as saying they do not stock it, and this article will not pretend otherwise.
It is stocked in relatively few places, but nothing suggests it is scarce: no source anywhere describes it as a limited edition, as seasonal, or as restricted to selected stores.
How much should it cost?
Between £6.50 and £6.75, and less than the price on the press release.
Mondelez’s recommended selling price is £6.77. That is the figure quoted in the trade announcement, and it is above every shelf price we found. Recommended prices are a manufacturer’s suggestion, not what anybody charges, and this is a neat illustration of the gap.
We found no loyalty price — no More Card, no Nectar, no Clubcard offer — on any of the three listings. If you have seen one quoted at £4.50, see the note at the top of this article: that figure does not match what Morrisons’ own page says today.
For scale, the two sibling launches from the same announcement carry recommended prices of £2.50 for the new Toblerone 100g bars and £8.44 for the limited-edition Crispy Caramel 340g block. Neither has any Biscoff in it.
How do I make sure I am buying the right box?
Check that the word Biscoff is on the front, because the look-alike is real.
Plain Toblerone Truffles have been on sale in the UK since 2023 and come in a very similar gifting box. Waitrose, for example, lists the plain Toblerone Truffles Chocolate Gifting Box and does not list the Biscoff version at all — its search returns no Biscoff Toblerone products.
So the failure mode is not buying a fake. It is buying the ordinary truffles, at a similar price, in a similar box, and wondering where the biscuit went.
What is actually in it?
Chocolate, biscuit spread and a small amount of nougat — and it is sweeter than the shape suggests.
| Per 100g | Amount |
|---|---|
| Energy | 552 kcal |
| Fat | 33.0 g, of which saturates 19.0 g |
| Carbohydrate | 58.0 g, of which sugars 51.0 g |
| Protein | 4.9 g |
| Salt | 0.26 g |
The reference portion used in the nutrition panel is 26.4g, which works out at 146 kcal. Retailers do not publish how many truffles are in a box, and we are not going to estimate one.
A detail worth knowing given the Swiss branding: the country of origin is the United Kingdom. This is a praline made for Mondelez in the UK, not a Bern-made Toblerone bar.
Is it gluten-free, vegan or vegetarian?
Not gluten-free, and not vegan. Read the box for anything medical.
Biscoff is a wheat biscuit, so wheat flour is in the recipe and appears high in the ingredient list. The declared allergens are:
Contains: wheat, almonds, eggs, soya, milk May contain: walnuts, pecan nuts, brazil nuts, macadamia nut / queensland nut, pistachio nuts, cashew nuts
Two things follow. Almonds are an ingredient, not a trace — they come in via the nougat, listed at 0.5%. And the product cannot be vegan, because it contains egg white, milk and honey. On vegetarian suitability, no retailer publishes a dietary field for it, so we are not going to assert one either way.
If an allergy is involved, the pack in your hand is the authority. Recipes change, and this page is not a label.
Why did Toblerone team up with Biscoff?
Because Biscoff has become one of the most valuable borrowed flavours in confectionery.
Biscoff belongs to Lotus Bakeries, a family-controlled Belgian company founded in 1932. Mondelez and Lotus announced a partnership in June 2024, and the co-branded chocolate that came out of it reached the UK first as Cadbury Dairy Milk Biscoff in March 2025, before rolling out across more than twenty European markets under Cadbury, Milka and Côte d’Or.
Toblerone’s own brand manager put the logic plainly. Ristika Dara Ninggar, brand manager for Toblerone at Mondelēz International, told the trade press:
“Following the strong success of our Toblerone Truffles range, partnering with Biscoff was a natural next step, bringing together two iconic brands to create a highly differentiated proposition.”
The Toblerone Truffles range she refers to launched in the UK in 2023, which is why the Biscoff version arrived as a diamond rather than a triangle: it is an existing Toblerone format with a new filling in it.
Is this a Christmas product?
It is being sold as one now, but it was not launched as one.
The truffles were announced on 1 July 2026 alongside the 100g bars and the Crispy Caramel block, and were on sale before that announcement — a consumer story from late May already had people finding them in Morrisons.
In early August, Mondelez folded the same product into its Christmas 2026 line-up, which is where a lot of the recent coverage comes from. When The Grocer reports that the festive range is “available for retailers to order now”, that is a wholesale ordering window aimed at shop buyers. It does not mean shoppers have to wait.
So: buy it in August if you want it in August. The Christmas framing is about where it will sit on the shelf in November, not about when it exists.
Sources
Checked on 9 August 2026. Prices are online prices read on the retailers’ own pages that day; nothing here is quoted from a price-comparison site.
| Source | What it supports here |
|---|---|
| The Grocer — Mondelez Christmas 2026: Toblerone meets Biscoff | The £6.77 recommended selling price, the description of the truffles, and the Christmas 2026 range framing |
| SLR — Toblerone adds Biscoff truffles, 100g bars and Crispy Caramel | The 1 July 2026 announcement, the three-product line-up and the recommended prices for the 100g bars and the 340g block |
| Convenience Store — Toblerone announces three new lines | The quote from Toblerone’s brand manager and her job title |
| Morrisons — Toblerone Biscoff Truffles 180g | The £6.50 price and in-stock status, the legal product name, the ingredients, allergens, nutrition and UK country of origin |
| Sainsbury’s — Toblerone 180g Biscoff Chocolate Pralines | The £6.75 price and £37.50 per kilo, and the retailer’s own product name |
| Ocado — Toblerone Biscoff Truffles Chocolate Gifting Box | The £6.75 price, that it is orderable, and the legal product name matching Morrisons' |
| Waitrose — search for Toblerone Truffles | That Waitrose lists the plain Toblerone Truffles gifting box and returns no Biscoff Toblerone product |
How we verified this
Every price here was read on the retailer’s own product page, not from a summary. Morrisons was confirmed from the page’s own structured data — "price":"6.50", "availability":"schema.org/InStock" — and Sainsbury’s and Ocado were opened in a browser because both block plain fetching. Prices were checked on 9 August 2026 and are the online price with no delivery postcode set.
One widely repeated price is wrong, and it was the first thing we were told. A search summary, tracing back to a consumer story from May, gives Morrisons at £6.80 with a loyalty price of £4.50. Morrisons’ page today shows a flat £6.50 and no loyalty offer at all. We found no More Card, Nectar or Clubcard price anywhere, so this article quotes none.
We do not say which shops do not stock it, except where we could see a working search. Tesco, Iceland and the Co-op all blocked our checks, and unchecked is not the same as absent. Waitrose is named only because its search worked and returned a different Toblerone product, which is the point being made.
The recommended selling price and the shelf price are different numbers and are kept apart. The £6.77 figure comes from Mondelez’s trade release via The Grocer and SLR; it is what the manufacturer recommends, and every real price we found was below it.
Allergen and ingredient text is reproduced from the retailer product pages, which carry it identically. We have not seen the physical pack. For anything that matters medically, the label on the box is the authority, not this page.
Two things we deliberately left out. The number of truffles in a box is not published by any retailer or by Mondelez, and 180g does not divide cleanly by the 26.4g reference portion, so we do not guess. And a claimed food-safety alert involving Lotus Biscoff turned out not to exist: a search of the Food Standards Agency’s alerts returns nothing for Lotus, so nothing of the kind appears here.