Where to Buy the Ric Flair x Ewing 33 HI: Release Date, Price & Stock Updates

The 33 HI x Ric Flair Nature Boy releases on Saturday 5 September, and the first pairs go through an in-person event at Cool J’s in Miami, where Flair himself will be on hand between 1pm and 3pm.

What Ewing has not said is what it costs. There is no price on the brand’s site, no listing anywhere, and no entry on the sneaker release calendars. So this page does two things: it gives you the details that are confirmed, and it is straight with you about the one that isn’t.

When does the Ric Flair x Ewing 33 HI release?

Saturday 5 September 2026. That date comes from Ewing’s own announcement, reported on 24 August, which set the launch event for 9/5 between 1pm and 3pm.

The announcement described the shoe as based on Flair’s entrance robes, with what it called upgraded premium materials and special packaging and branding throughout. Beyond that, the wording was “stay tuned for further release information” — which is the brand telling you plainly that the full release plan is not out yet.

Where can you buy the Ric Flair x Ewing 33 HI?

The only confirmed point of sale is Cool J’s in Miami, on release day, in person. Flair is scheduled to be there.

Cool J’s runs two stores, and the announcement names the Miami one:

• Miami / Allapattah — 2335 NW 20 St., Miami, FL 33142. Open Saturday 10am to 5:30pm. Phone (305) 633-1334.
• Lauderhill Mall — 1435 NW 40th Avenue, Lauderhill, FL 33313. Open Saturday 10am to 6:30pm. Phone (954) 797-0640.

The 1pm to 3pm window sits comfortably inside Saturday trading at both, and 5 September is a Saturday. If you are travelling for this, call ahead rather than assuming which door the event is behind.

Cool J’s is a genuine Ewing stockist rather than a one-off host: it currently lists 34 Ewing products, 20 of them 33 HIs, and its prices track the brand’s own. Across seventeen shoes both sell, eleven are priced identically, and the gaps that exist run in both directions rather than being a markup.

It is also worth knowing where not to spend your time. Ewing has no store locator, so the obvious move is to check the big sneaker chains — and the answer there is thin. DTLR lists six Ewing shoes, including 33 HIs, but every single one is out of stock and priced as clearance. Shoe Palace returns nothing for Ewing at all, and Sneaker Politics returns nothing either. Right now the brand’s own store and Cool J’s are the two places actually holding stock.

How much will the Ric Flair x Ewing 33 HI cost?

Ewing has not announced a price, and this page is not going to invent one.

What can be said is what the brand charges for comparable shoes right now. Ewing tags eighteen of its own products as collabs, and those launched between $140 and $160. Narrow it to the 33 HI — the model this one is built on — and the band tightens:

Every one of them opened at either $150 or $160. Independent release records for older pairs land in the same place: the 33 Hi x Kool G Rap listed at $160 and the Naismith Hall of Fame 33 Hi at $150.

One caution if you go looking at those prices yourself. Six of Ewing’s collabs are discounted today, so the ODB Burgundy shows $115 and the Rakim shows $115 — those are sale prices on shoes that launched at $150, not evidence that a collab costs $115.

Is it listed anywhere yet?

No, and that was checked rather than assumed.

As of 25 August the shoe does not appear on ewingathletics.com, which lists 99 products. It is not in the brand’s own News page, which is titled Upcoming Releases And Collabs and carries a post for essentially every collab it has done. It is not on Ric Flair’s official store, which lists 188 products. It is not on Cool J’s. And Sole Retriever’s Ewing calendar shows no upcoming releases at all — its most recent Ewing entry is from October 2024.

What is the Ewing 33 HI?

It is the shoe the brand was built on, and the one it relaunched with.

Ewing Athletics was set up in 1988, created by Patrick Ewing and his agent David Falk after Ewing’s adidas deal ended. It grew fast — around $40 million a year at its peak — before a distribution dispute and the lawsuit that followed effectively closed it in 1996. The brand then vanished for more than fifteen years, until GPF Footwear revived it with Ewing and Falk in 2012, starting with the original 33 HI at a handful of New York retailers. The 33 HI was the brand’s most popular model first time round, and it turned up on screen in My Cousin Vinny in 1992.

Ewing describes itself as the first athlete-owned brand. That is the company’s own wording rather than an independent finding, and it is worth reading as a claim rather than a fact.

Why is Ric Flair on an Ewing shoe?

Because the robes are the point. Ewing’s collab list runs heavily through hip-hop — ODB, Rakim, Big Pun, Ice T, Pimp C, Naughty by Nature, Big L — and what those pairs have in common is that each takes a visual signature and puts it on a shoe. Flair’s signature is the sequinned entrance robe.

Flair, born Richard Morgan Fliehr in February 1949, took on the Nature Boy persona after a 1975 plane crash forced him to rebuild his in-ring style, and made it formally his by beating the original Nature Boy, Buddy Rogers, in 1979. WWE recognises him as a sixteen-time world champion; counts elsewhere run as high as 25, and the most commonly cited figure is 21, which is the number Flair himself uses.

What should you know before buying direct from Ewing?

One thing above all: every sale is final.

Ewing’s own FAQ is unambiguous. The brand does not offer refunds. It offers exchanges, handled through a returns portal, and it states that worn shoes will be rejected and that the item must be in brand new condition. Orders are processed and shipped within 24 to 72 hours, so the window to cancel is short — the FAQ asks customers to email with the subject line “ORDER CANCELLATION” as soon as possible.

For a hyped release that matters more than usual. If you buy the wrong size on a shoe that sells out, an exchange depends on the size you want still existing.

How will you know when it goes on sale?

Watch Ewing’s own channels first, because that is where this shoe will surface before it reaches the calendars — the release blog and the product listing on ewingathletics.com are both empty on this today, and both will change before any third-party tracker updates.

There is also a mailing list worth knowing about, though it is aimed at deals rather than drops. Ewing runs something it calls The 33 List: a members-only offer that opens on Tuesdays, covers three styles at 33% off, and closes after 48 hours. The brand says it does not announce these publicly or link them on the site — they go out by text and email only. It will not get you a Flair pair at launch, but it is the one channel where Ewing tells its list something before it tells everyone else.