Starbucks Pink Bearista Glass Cold Cup: Release Date and How to Get One Before It Sells Out

The Starbucks Pink Bearista Glass Cold Cup lands in select U.S. and Canadian coffeehouses on July 13, 2026, with early online access for Starbucks Reserve members starting July 9. There’s a two-item limit per customer, the price hasn’t been confirmed yet, and — if the last Bearista release is any guide — it’s likely to sell out fast. Here’s exactly when you can get it and how to give yourself the best shot.

When does the Pink Bearista Glass Cold Cup come out?

The cup has two release dates. Starbucks Rewards Reserve members get early access starting July 9 through the Starbucks Shop, the brand’s online store. Then it reaches select Starbucks coffeehouses across the U.S. and Canada on July 13, while supplies last.

There’s a two-item purchase limit per customer both online and in stores, which should help spread the limited supply across more fans.

How much is the Pink Bearista Glass Cold Cup?

Starbucks hasn’t announced the price yet. For reference, the recent Bearista cups — the 2025 holiday version and the World Cup edition — both retailed at $29.95, so something around $30 is a reasonable expectation. Treat that as an estimate, though, until Starbucks confirms the official figure; it’s not a confirmed price for the pink cup.

How can you get one before it sells out?

The honest answer is that there’s no guaranteed way to land a limited drop — but a few steps meaningfully improve your odds.

If you’re a Reserve member, the simplest route is buying online on July 9, before general release. If you’re not, plan around July 13 and treat it like a product drop rather than a normal coffee run: the last Bearista cup sold out within hours, with shoppers lining up before dawn, so arriving early matters. Either way, remember the two-item cap, ask your local store whether it will carry the cup and how it’s displaying stock, and buy through official channels. Resale listings for past Bearista cups have run many times their retail price, so it’s worth keeping your receipt — Starbucks merchandise returns are typically accepted within 30 days.

Why is the Bearista cup so hard to get?

These cups have a track record of causing frenzies. The original glass Bearista, released during the 2025 holiday season, sold out within hours and quickly appeared on resale sites for $150 to $300, with the craze even spilling into a reported scuffle at one Texas store. A World Cup–themed version followed in June 2026.

There’s a reason for cautious optimism this time, though: unlike the Reserve-exclusive World Cup edition, the Pink Bearista opens up to general retail on July 13. Wider availability, plus the two-per-customer cap, should mean more cups reach more people — even if demand is still likely to outstrip supply on day one.

What does the Pink Bearista cup look like?

It’s a 20-ounce glass cold cup shaped like a little bear, dressed for summer: a pink Starbucks-branded hat, a strawberry straw topper, and a pink straw, with the bear holding its own tiny cup. It’s part of the broader Pink Drink merchandise collection and styled to match the bright, playful look of the fan-favorite Pink Drink — fitting for filling with one, if you want to stay on theme.

The bottom line

Mark July 9 if you’re a Reserve member shopping online, and July 13 for the general release in U.S. and Canadian coffeehouses. Expect a price near $30 once it’s confirmed, a strict two-item limit, and strong demand for a cup that’s likely to move quickly. Give yourself the best shot by getting in early, knowing the rules, and buying through official channels rather than chasing inflated resale prices.

For more on viral retail drops, see our guide to Aldi’s free blind box and the Trader Joe’s mini tote craze.

Release dates and details reflect Starbucks’ announcement as of late June 2026 and may change; pricing had not been officially confirmed at the time of writing. Always check official Starbucks channels for the latest.