2028 Genesis GV90: Price, Specs, Range & US Release Date

Genesis has not published a price for the GV90, and nobody can order one. The car was revealed in San Francisco on 19 August 2026. Genesis’s American website lists it as a 2028 model, marks it Coming Soon, and says it is arriving early 2027.

What is confirmed is the hardware: a 123.5 kWh battery, 657 hp, and a Genesis-estimated 310 miles of range. What is not confirmed is everything with a dollar sign on it.

How much does the Genesis GV90 cost?

There is no price. Not a starting MSRP, not a trim walk, not a deposit figure — in the United States or anywhere else. Genesis’s launch releases contain no pricing at all, and its US site has none either.

That absence is unusually easy to verify, because Genesis publishes prices everywhere else on the same site. Each model card in its US models menu carries a machine-readable starting price. The 2028 GV90 card carries none, and it sits in the Coming Soon group next to concept vehicles rather than in the lineup. The prelaunch build data behind that page goes further: all three trims are listed with the price field left at a placeholder value of 999999, alongside boilerplate powertrain text carried over from a gasoline model. Nobody has typed a number in yet.

Two things are worth anchoring against while you wait.

The first is Genesis’s own ceiling. The most expensive Genesis on sale in America as of 21 August 2026 is the 2026 G90 at $92,700, before its $1,545 freight charge. Genesis calls the GV90 its flagship, above a sedan that already sits at the top of the American range. That is a reason to expect a large number. It is not a number, and we are not going to print one as though it were.

The second is the shelf it will sit on. These are the three-row electric SUVs a GV90 shopper will cross-shop, at the starting prices their makers published as of 21 August 2026:

What each figure includes varies by brand — Genesis and Lucid both state their MSRPs exclude destination — so read them as a map of the segment, not a like-for-like comparison.

You will see six-figure estimates for the GV90 quoted in a lot of places, in dollars and in Korean won. Those come from trade coverage, they do not agree with each other, and none of them appear in anything Genesis has published. Treat them as guesses, because that is what they are.

What are the 2028 Genesis GV90 specs?

Genesis has published a full powertrain and dimensions sheet, and it is the one part of this car with no ambiguity. The GV90 uses a 123.5 kWh battery — the largest in any Hyundai Motor Group EV — driving one motor per axle on a flagship-specific platform Genesis calls eMP.

Three US trims were named at launch, and Genesis’s American site describes each by what it adds rather than by price:

The headline engineering is the door. On the Neolun, the front and rear doors open towards each other with no B-pillar between them, the rear door sliding outward slightly before it rotates so the two can operate independently. Genesis replaced the missing pillar with high-strength dual steel beams and a concealed roll cage built from a frame 1.5 times thicker than normal, and says the result matches the crash performance of a conventional B-pillar car. The GV90 also carries 12 airbags including a roof airbag that covers the roof glass in a rollover, which Genesis claims as a world first.

Two other numbers matter for a car this size: the rear wheels steer up to five degrees, which Genesis says brings the turning circle down to mid-size-car territory, and every window uses acoustic glass over 5 mm thick.

What is the Genesis GV90’s range?

About 310 miles — but that is Genesis’s own test, not an EPA rating, and the release says so in the same sentence. The wording is “approximately 310 miles (based on internal R&D tests)”, quoted for the seven-seat car.

That distinction is the whole story here. An EPA figure is what appears on the window sticker and what every rival’s published range is measured by; an in-house R&D number is not comparable to it in either direction. Genesis has not published an EPA rating for the GV90 and is not obliged to until the car is certified for sale. Until it does, the GV90’s range cannot honestly be lined up against a Rivian’s or a Lucid’s.

What you can do is check Genesis’s own numbers against each other. At 310 miles from 123.5 kWh, the GV90 is doing roughly 2.5 miles per kWh, or about 398 Wh per mile. That is the efficiency implied by Genesis’s own two numbers, and you can recompute it in one division.

The charging claim survives the same treatment. Taking the battery from 10% to 80% moves about 86.5 kWh, and doing that in 22 minutes means averaging roughly 236 kW across the session — not peaking at 350 kW, averaging 236. That is genuinely quick charging, and it is also a statement about the charger rather than the car: on anything slower than 350 kW, the 22 minutes stretches. Both calculations assume the 123.5 kWh figure is usable rather than gross capacity, which Genesis has not specified.

One practical note for American buyers: Genesis announced in March 2025 that starting with the 2026 model year, all of its EVs sold in the United States come with a native NACS port, no adapter needed for Tesla Superchargers. The GV90 launch release does not mention the charge port, so treat that as brand policy rather than a GV90-specific confirmation.

When is the Genesis GV90 release date in the US?

Early 2027, according to Genesis’s own American website — which is the only date Genesis has committed to in writing. Neither launch release gives a US on-sale date at all; the “arriving early 2027” line appears twice on the company’s GV90 page, and in neither launch release.

Korea is expected to get the car first — it is built there, and Korean coverage points to a late-2026 domestic launch — which matters even if you are shopping in Ohio, because the first official price for a GV90 anywhere in the world is likely to be a Korean one. It is not published yet either. As of 21 August 2026, Genesis Korea’s GV90 page carries a brand film and no price, and the GV90 does not appear in that site’s model lineup at all, where all twelve other Genesis models are listed with a starting figure. The pattern is identical on both sides of the Pacific.

Is it the 2027 or the 2028 Genesis GV90?

Genesis USA calls it the 2028 GV90. Most American coverage calls it the 2027 GV90. Both names are attached to the same car.

Neither launch release states a model year at all, which is where the split comes from: outlets writing from the global material used the calendar year the car arrives, and Genesis Motor America — which assigns US model years itself — designated the first American GV90 a 2028. The result is a car arriving in early 2027 wearing a 2028 model year, unusual but not unheard of for a launch model.

If you are searching, expect to find both. If you are comparing what you read against an official source, the model year on genesis.com is the one that will be on the window sticker.

There is a second naming trap worth clearing up: Neolun is not a separate model. It was the 2024 concept car, and it is now the name of the coach-door trim level. A GV90 Neolun is a GV90.

Where can you buy a Genesis GV90?

Nowhere, yet. There is no order book, no reservation and no deposit. The GV90 page offers a colour picker, not a build-and-price tool. When the car does arrive, it will be sold the way every other Genesis in America is sold — through the brand’s retailer network, which Genesis puts at more than 190 independent US retailers, with more than 100 standalone Genesis facilities across North America.

The only action Genesis’s GV90 page offers is a Stay Informed button, which is meant to add you to its mailing list.

As of 21 August 2026, that button does not work. It points to a Genesis hand-raiser page that returns a “Page Not Found” screen. We checked it with a direct request and with a full browser load, and confirmed the test could distinguish real pages from missing ones by running a deliberately invented Genesis URL through the same check — the live GV90 page returns its own title, the invented URL returns “Page Not Found”, and so does the Stay Informed destination.

Two workarounds, neither of which requires giving anything to a third party: the general newsletter sign-up in the Genesis site footer works, and a Genesis retailer can put you on a list directly. That second route is the more useful one for a launch model, because allocation of a flagship’s first cars is handled at retailer level.

What not to do is pay anyone a deposit. No official price exists, in any market, so nobody quoting you a GV90 figure is working from published Genesis pricing. That is also why there are no purchase links in this article.

Does the Genesis GV90 qualify for an EV tax credit?

No. The federal EV tax credit no longer exists, and the deduction that replaced it excludes cars built outside the United States.

The up-to-$7,500 new clean vehicle credit was terminated for vehicles acquired after 30 September 2025, along with the used-EV and commercial clean vehicle credits. A GV90 delivered in 2027 arrives well after that door closed, and no amount of trim selection changes it.

What the same legislation introduced instead is a deduction for car loan interest, and it is worth understanding precisely because it looks like a replacement and mostly is not one for this car:

The assembly test is what rules the GV90 out. Genesis’s US site states that only the GV70 and Electrified GV70 are assembled in Montgomery, Alabama — every other Genesis sold in America is an import. Hyundai’s own announcement of its new dedicated EV plant in Ulsan, Korea said a Genesis electric SUV would be the first model built there. Nothing Genesis has published points to US assembly for the GV90, so on current information it will not pass the final-assembly test — and the income phase-out would exclude a lot of buyers at this price point regardless.

Final assembly is disclosed on the window sticker of every new car sold in the US, so this is checkable on the lot rather than something you have to take on trust. State and utility incentives are a separate question and vary by where you live.

What has Genesis not said about the GV90?

Quite a lot, and the gaps cluster around exactly the things a buyer needs. Everything below is absent from Genesis’s launch releases and from its US site as of 21 August 2026:

• Any price, in any market, for any trim
• An EPA range rating, or a US-cycle figure of any kind
• A US on-sale date more precise than “early 2027”
• A charge port standard for the US car, stated for the GV90 specifically
• Seat counts by trim. The range figure is quoted for a seven-seat car, while the US page describes the standard GV90 with second-row captain’s chairs — which are not the same configuration
• Curb weight, 0–60 time, top speed, towing capacity or cargo volume
• Warranty terms for the battery and the vehicle in the US
• Whether the First Edition is capped, and at how many cars

The one thing a date-driven reader can act on is that the Korean launch is expected to come first. That is when the first real price for this car appears anywhere.

Bottom line

The GV90 is real, it is enormous, it makes 657 hp, and you cannot buy it or price it.

Genesis has been unusually generous with engineering detail and unusually quiet about money — no MSRP, no EPA range, no on-sale date beyond a season. For an American buyer the practical position is simple: it is a 2028 model year car arriving in early 2027, there is no tax credit waiting for it, and the first genuine price signal will come out of Korea rather than out of a US press release.

If you want the same picture for another flagship EV that has been revealed but not priced, our Jaguar Type 01 price, specs and ordering guide covers a car in an almost identical position. For a Hyundai Motor Group EV that has been through the whole process and has real numbers on both sides of the border, see our 2027 Kia EV3 pricing and EPA range breakdown .

Sources

Read on 21 August 2026.