2026 NFL Rivalries Jerseys: Where to Buy, Prices, Release Date & All 8 New Teams

Nike revealed eight new NFL Rivalries uniforms on Tuesday 25 August, and the gear goes on sale a week later on Tuesday 1 September. The new teams are two complete divisions: the AFC South and the NFC North.

What has not been revealed is what any of it costs. Nike’s announcement carries no price, and neither does the NFL’s coverage of it or ESPN’s. That gap is worth naming up front, because it is the one thing everyone searching for this wants and the one thing no source has yet published.

Which 8 teams get Rivalries jerseys in 2026?

Two entire divisions, which is how the programme works — it adds rivalries rather than individual clubs.

AFC South: Houston Texans, Indianapolis Colts, Jacksonville Jaguars, Tennessee Titans.

NFC North: Chicago Bears, Detroit Lions, Green Bay Packers, Minnesota Vikings.

That is the second year of the programme. The first, in 2025, covered the NFC West and AFC East, and Nike says more teams follow in the 2027 and 2028 seasons — so this is a rolling expansion rather than a one-off.

Count what that leaves and the shape of the plan is obvious, even though Nike does not spell it out. Four divisions are done after this season and four are not: the AFC North, the AFC West, the NFC East and the NFC South. That is sixteen clubs and two seasons, at the two-divisions-a-year rate the programme has run at so far. If your team is one of those sixteen — the Cowboys, Chiefs, Steelers and Saints among them — nothing is being announced for you this year.

When do the 2026 Rivalries jerseys go on sale?

Tuesday 1 September. The reveal was Tuesday 25 August, so there is exactly a week between seeing them and being able to buy them.

Note that the on-sale date is not the on-field date. The first team to actually wear its new uniform in a game is Indianapolis, in Week 3.

The week between reveal and sale is itself worth using. Unlike a surprise drop, you can see all eight designs before deciding, and the eight-team spread means the shop is not competing with itself — everything lands at once rather than club by club. If you want a specific size in a specific team, 1 September is the day it is most likely to exist.

How much do they cost?

Nobody has said, and this page is not going to fill the gap with a guess.

Nike’s newsroom release announces the uniforms, the retailers and the date, and never mentions a figure. The NFL’s own write-up of the same announcement carries none. Neither does ESPN’s. The two shops that will sell them, NFLShop.com and fanatics.com, block automated requests and would not load here, so nothing can be claimed about their listings either.

What can be said is where the number will appear first: those retailers, on 1 September. If you see a price quoted before then, ask which source it came from — because as of the reveal, there is not one.

Where can you buy them?

Five channels, named in the announcement: nike.com, NFLShop.com, fanatics.com, team stores and select retail locations, with additional availability through International NFL Shop sites and select international retailers.

There is a detail behind that list worth understanding. Nike designs the uniforms; the fan apparel is manufactured and sold by Fanatics. So the replica hanging on nike.com and the one on fanatics.com come from the same manufacturer — the split is in who designs and who makes, not in who has the better version.

When does each team actually wear it?

Once each, in a home game against a division rival. Here is the full 2026 group:

Notice how the fixtures interlock. Indianapolis play Houston twice in this list — once at home in Week 3 and once in Houston in Week 11 — so that rivalry produces two Rivalries games from opposite ends. Detroit and Minnesota do the same in Weeks 8 and 15, and Green Bay and Chicago in Weeks 5 and 16.

Indianapolis are in the list three times, more than any other club: their own debut in Week 3, then as the visiting side at Jacksonville in Week 8 and at Houston in Week 11. Jacksonville appear twice for the same reason. It means the AFC South produces a Rivalries fixture in four separate weeks, which is the closest thing the schedule has to a running storyline.

We built a Rivalries game finder covering all sixteen teams, including last year’s eight, if you want to look up one club rather than read a table.

What happened to the 2025 teams?

They are still in it. Nike says all 16 Rivalries teams wear their uniforms this season — the eight new ones plus the eight from 2025, who return to the field in their existing designs for one selected game against a division rival.

Those eight are spread from Week 2 through Week 17:

One of their games is different from every other on the list. Nike flags the Week 16 meeting of the Rams and Seahawks as the first dual-Rivalries matchup, with both teams in their Rivalries uniforms at once. It is also the one entry that does not quite fit the programme’s own rule: every other fixture is described as the listed team’s home game, and this one is listed under both clubs. Nike does not say which of them is the away side.

How long do these uniforms stay in use?

Three years. After the on-field debut, Nike says the Rivalries uniform joins the team’s lineup for three seasons, in addition to the alternate uniforms a club already has.

That is worth knowing before you buy, because it changes what a replica is. This is not a one-game special that disappears in January — a jersey bought on 1 September has three seasons of on-field life behind it.

What is the Rivalries programme?

A Nike and NFL project, launched in 2025, that gives each participating club a uniform built around its divisional rivalry rather than around the club alone — which is why it arrives a division at a time.

Nike’s own account of year one is that it became Fanatics’ best-selling merchandise release to date. That is the company’s characterisation and it comes with no figures attached, so treat it as a statement about demand rather than a measurement of it.

The 2026 launch is being marketed through campaigns made by each club and set in its own city, featuring players and former players including Jameson Williams, Jordan Love, Nico Collins, Sauce Gardner and Randy Moss, alongside musicians with local ties — Big Sean, Slim Thug, Bun B and the country singers Gowa Gibbs and Thomas Edwards.